7:57 The Upside of Irrationality by Dan Ariely: 7 Minute Summary 6:02 The Upside of Irrationality by Dan Ariely | 5 Minute Book Summary 5:01 Upside of Irrationality Chapter 3: The IKEA Effect 3:18 Dan Ariely - Upside of Irrationality 10:08 Dan Ariely: \"The Upside of Irrationality\" 3:54 Upside of Irrationality 0:43 Dan Ariely - The Upside of Irrationality 4:01 Upside of Irrationality Chapter 6: On Adaptation 4:37 Upside of Irrationality Chapter 11: Lessons from Our Irrationalities 5:05 Trust and Revenge Are Irrational—But Vital to Our Society 5:33 Upside of Irrationality Chapter 9: On Empathy and Emotion